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Created by potrace 1.15, written by Peter Selinger 2001-2017

Tips & Tricks, Web Designs

Custom Favicon Images for Mobile Bookmarks

In today’s digital age, user experience is paramount, and every detail matters when it comes to attracting and retaining visitors to your website or online product. One often-overlooked but powerful customization option is the ability to change the favicon image on individual webpages. By doing so, you can create a personalized ‘app‘ look for the mobile bookmarks that your clients use to access your page, guide, or shop faster and with a more polished appearance. Come explore the steps to achieve this customization on both Apple and Android devices, and as a bonus, I shared a neat trick to pre-name these mobile bookmarks for your clients’ convenience.

What is a Favicon?

Before diving into customization, let’s clarify what a favicon is. A favicon is a small icon or image associated with a website, typically displayed in the browser tab and bookmarks. It helps users quickly identify and access their favorite sites. The default favicon is often the website’s logo or a generic symbol, but you can make it truly unique.

Enhancing User Experience

Custom favicons offer several advantages. They:

  1. Strengthen Brand Identity: A well-designed favicon reinforces your brand, making it instantly recognizable.
  2. Improve User Engagement: A distinctive favicon encourages users to engage with your website more frequently, increasing brand recall.
  3. Enhance Bookmarking: On mobile devices, where screen real estate is limited, custom favicons can make bookmarks stand out.
  4. Faster Access: Users can find your website faster in their bookmarks, resembling the experience of launching an app.

Custom Favicons on Apple Devices

Apple devices have a unique way of handling custom favicons for mobile bookmarks. Here’s how you can make your website stand out on iOS devices:

  1. Create Your Favicon Image: Start by designing or selecting an image that represents your brand or website. Ensure it’s square and preferably in PNG format for the best results.
  2. Name It Correctly: Save the image as “apple-touch-icon.png” in the root directory of your website. Apple devices will automatically look for this file when someone bookmarks your site.
  3. Include Different Sizes: To ensure the best appearance on various Apple devices, create multiple versions of your favicon image with different sizes (e.g., 180×180 pixels, 152×152 pixels, 120×120 pixels, etc.). Name them accordingly, such as “apple-touch-icon-180×180.png.”
  4. Add HTML Code: In the <head> section of your webpage, insert the following code within the <link> tag:
    • <link rel=”apple-touch-icon” sizes=”180×180″ href=”/apple-touch-icon-180×180.png”>
    • Replace “180×180” and the href path with the appropriate size and file path for your images.
    • Repeat this step for all sizes/files created.
  5. Test It: Open your webpage on an Apple device, add it to the home screen, and you’ll see your custom favicon as the bookmark icon.

Custom Favicons on Android Devices

Customizing favicons for Android devices is a bit different but equally effective. Here’s what you need to do:

  1. Create Your Favicon Image: Follow the same steps as for Apple devices to create your favicon image.
  2. Name It Correctly: Save the image as “favicon.png” in the root directory of your website. This is the default filename that Android devices will look for.
  3. Include Other Sizes (Optional): While Android doesn’t require multiple sizes, you can include different sizes of your favicon image in the root directory if you prefer.
  4. Add HTML Code: In the <head> section of your webpage, insert the following code within the <link> tag:
    • <link rel=”icon” type=”image/png” href=”/favicon.png”>

Pre-naming the Mobile Bookmark for your Custom Favicon:

To make the user experience even more convenient, you can pre-name the bookmark so that clients don’t have to do it themselves.

Include the following code within the <head> section of your webpage:

  • <meta name=”apple-mobile-web-app-title” content=”Your Page Title”>
  • <meta name=”mobile-web-app-capable” content=”Your Page Title”>

Replace “Your Page Title” with the title you want for the bookmark. This way, when a user adds your site to their home screen, it will automatically have the desired name.

Creating custom Pre-named Mobile Bookmark Favicons on both Apple and Android devices is a simple yet effective way to enhance user experience and brand recognition. By following these steps and providing pre-named bookmarks, you can make it even easier for your clients to access your product, page, guide, or shop, ultimately improving their interaction with your website.


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